BULLIONGIANT®.
EXECUTING A NEURO-DRIVEN SALES & MARKETING STRATEGY.
Until recently, BullionGiant® was the underdog of gold bullion in the UK. Selling a plethora of gold options for investment purposes, BullionGiant® prides itself on offering the highest level of customer service in the market, alongside competitive pricing and market-first innovative payment solutions.
THE CHALLENGE.
BullionGiant®, as with many start-ups, were looking to grow sales revenue rapidly. However, they were unable to clearly articulate their competitive positioning and also, did not understand the modern-era of sales and marketing. In addition, the gold industry is highly regulated and as a start-up, the brand lacked the trust and credibility of the competition.
THE SOLUTION.
We first created clarity pertaining to the market positioning and best-fit customers of BullionGiant®. In developing succinct value propositions, we found that building trust and credibility was imperative to sales success, so we helped innovate services to reduce the risk of fraud and build trust (such as: biometric verification via Open Banking, Direct-Supplier relationships that improved supply chain traceability and fully tracked, insured deliveries). With the foundation set, we created a range of optimal neuro-marketing topics aligned to the needs of the customers. We developed a detailed marketing plan, selected the most effective sales and marketing channels and executed the plan to generate revenue and achieve the highest ROI for BullionGiant®.
SERVICES DELIVERED.
- Targeting & Segmentation Strategy
- Value Proposition Development
- Service Innovation
- Neuro-led Go-to Market Strategy
- Marketing Planning & Execution
THE RESULT.
We delivered outstanding results for BullionGiant® – rapidly improving the brands trust and credibility, generating sales revenue of £3.2M in just 7 months – all whilst delivering a significant return on investment.
CLIENT FEEDBACK.
“REVENUE GROWTH HAS BEEN TRULY OUTSTANDING.”
“Our goals were to rapidly increase sales revenue and increase the awareness of our brand, but as we had no background in either sales or marketing, we really didn’t know what approach to take. From the initial conversation, Atelier Global immediately understood our challenges and objectives. The advice given before we even decided to use them was inspiring, creative and to the point.
During the project, Atelier Global were extremely professional and communicated promptly, and with assertiveness – making sure time was used effectively and wasn’t wasted. They analysed our brand and identified our ideal customers. making us more focused and targeted. They even helped to improve our service offering beyond the project scope, which made a huge difference in building USPs and trust.
The success of the neuro-driven sales campaigns were impressive and the speed of revenue growth has been truly outstanding. Atelier Global has created a sales-driven business that now out-competes the competition.”
Investor & Shareholder, BullionGiant®
